We saw, in an earlier post, that one of the keys to the success of a conference is publicity. In other words, if a conference is to be well attended, it needs to be well publicized. Today, we will be delving deeper into that subject: as we venture to explore the strategies for publicizing a conference.
One good strategy for publicizing a conference is that of advertising it. You can advertise it on mass media. You can also advertise it on the sorts of publications that are read by the targeted attendees.
Another good strategy for publicizing a conference is that of creating press releases on it. The idea would be to get the mainstream media to do news articles on the conference, thus creating free publicity for it.
Yet another good strategy for publicizing a conference is that of simply spreading the word about it around (orally). This can work very well. Most people underestimate the power of word of mouth publicity. Yet it can be so powerful. It is, for instance, worth noting that most of the people who know about the Macys employee connection website, or about the Macys insite login procedures have obtained such knowledge through word of the mouth communications.