As a person charged with the duty of organizing a conference, one of the major tasks you will have to handle is that of publicizing the said conference. As you will come to learn, there are several ways in which you can go about publicizing a conference. And thus, in the final analysis, you will have to consider several factors in figuring out how to go about publicizing the conference.
The first factor that will determine how you go about publicizing a conference is the nature of the targeted audience. If, for instance, you are targeting students as attendees to the conference, the way you go about creating the publicity will be rather different from how you’d go about the same thing if you were targeting working class folks.
The second factor that will determine how you go about publicizing a conference is the nature of the budget you have for creating publicity. If you have a rather small budget, you may find that, for instance, you can’t afford to buy TV and radio ads.
The third factor that will determine how you go about publicizing a conference is the amount of time you have to actually do the publicity work. If the time is limited, you have to publicize the conference using the methods that reach many people fast.