As a person charged with the duty of organizing a conference, one of the major tasks you will have to handle is that of publicizing the said conference. As you will come to learn, there are several ways in which you can go about publicizing a conference. And thus, in the final analysis, you will have to consider several factors in figuring out how to go about publicizing the conference.
The first factor that will determine how you go about publicizing a conference is the nature of the targeted audience. If, for instance, you are targeting students as attendees to the conference, the way you go about creating the publicity will be rather different from how you’d go about the same thing if you were targeting working class folks.
The second factor that will determine how you go about publicizing a conference is the nature of the budget you have for creating publicity. If you have a rather small budget, you may find that, for instance, you can’t afford to buy TV and radio ads.
The third factor that will determine how you go about publicizing a conference is the amount of time you have to actually do the publicity work. If the time is limited, you have to publicize the conference using the methods that reach many people fast.
Certain things tend to influence the level of attention conferences attract. That is how we end up with certain conferences attracting a lot of interest, even as others attract very little conference.
Firstly, the level of attention that a conference attracts is likely to be influenced by the reputation of the entity organizing it. For instance, a conference organized by Stanford University is likely to attract more attention than a conference organized by some fourth tier college.
Secondly, the level of attention that a conference attracts is likely to be influenced by the reputation of the people likely to speak in it.
Thirdly, the level of attention that a conference attracts is likely to be influenced by how well it is publicized.
Fourthly, the level of attention that a conference attracts is likely to be influenced by the expected outcomes from it. If, for instance, it is a government conference, and matters to do with unemployment insurance, like that which is accessible at the Njuifile website for folks who go past the Njuifilesign in procedures are to be discussed, then it is likely to attract a lot of attention. Similarly, if it is a conference likely to come up with recommendations with far-reaching effects on government educational policy or government labor policy, it is bound to attract a lot of attention.
As we have mentioned in earlier posts, one way of catering for the costs that come with organizing a conference is by getting into some sort of sponsorship agreement with a company. That way, you end up with the company in question sponsoring your conference. But then, chances are that the company will demand to be rewarded for doing so. In other words, the company will demand some sort of reward, for agreeing to sponsor your conference.
One way in which you can reward a company for agreeing to sponsor your conference would be by giving it the chance to advertise on the sidelines of the conference. Let’s say, for instance, that the company in question is the one that offers LogMeIn123 IT support at www.logmein123.com. You can have it put up banners advertising that services, at the venue of the conference it sponsors.
Another way in which you can reward a company for agreeing to sponsor your conference would be by simply acknowledging it as a sponsor.
Yet another way in which you can reward a company for agreeing to sponsor your conference would be by allowing it (through its agents) to make a presentation (selling itself, or its products) during the conference.
When looking for a company to sponsor a conference, you need to ask yourself certain questions.
Firstly, you need to ask yourself whether the company under consideration really needs the publicity that it would get, as a result of sponsoring the conference. This is because, in most cases, companies sponsor conferences in exchange for publicity.
Secondly, you need to ask yourself whether the company under consideration really has the financial wherewithal to give you the sponsorship you need for the conference. If, for instance, you are looking at a company whose finances are such that, for instance, it can’t even afford to pay for the payroll processing services offered at iPay.ADP.com by the company known as ADP, then chances are that it won’t be in a position to afford sponsoring a conference either: even if it wants to.
Thirdly, you need to ask yourself whether the company under consideration really has the inclination to offer sponsorships. You will come to learn that there are some companies that, as a matter of policy, don’t offer sponsorships. Those may be companies in need of the publicity that sponsoring a conference offers. They may also be companies with the financial wherewithal to offer the sponsorships. But it emerges that, as a matter of policy, they simply don’t offer sponsorships.
We saw, in an earlier post, that one of the keys to the success of a conference is publicity. In other words, if a conference is to be well attended, it needs to be well publicized. Today, we will be delving deeper into that subject: as we venture to explore the strategies for publicizing a conference.
One good strategy for publicizing a conference is that of advertising it. You can advertise it on mass media. You can also advertise it on the sorts of publications that are read by the targeted attendees.
Another good strategy for publicizing a conference is that of creating press releases on it. The idea would be to get the mainstream media to do news articles on the conference, thus creating free publicity for it.
Yet another good strategy for publicizing a conference is that of simply spreading the word about it around (orally). This can work very well. Most people underestimate the power of word of mouth publicity. Yet it can be so powerful. It is, for instance, worth noting that most of the people who know about the Macys employee connection website, or about the Macys insite login procedures have obtained such knowledge through word of the mouth communications.