Having been enlisted to serve as a resource person in a conference, you will find yourself facing the challenge of preparing the content to present in the said conference. This is where you will get to realize that there are actually some four ways in which you can prepare content for presentation in a conference.
The first way in which you can prepare content for presentation in a conference would be where you come up with a PowerPoint presentation.
The second way in which you can prepare content for presentation in a conference would be where you come up with printed handouts. You then give the handouts to the attendees, who, after reading them, can come up with questions. Then you address the questions during the plenary sessions.
The third way in which you can prepare content for presentation in a conference would be where you come up with personal notes. Those are the ones that you then use to address the conference’s attendees.
The fourth way in which you can prepare continent for presentation in a conference would be where you come up with video or audio recordings. Those are the recordings that you then proceed to play for the benefit of the conference attendees.
As a person charged with the duty of organizing a conference, one of the major tasks you will have to handle is that of publicizing the said conference. As you will come to learn, there are several ways in which you can go about publicizing a conference. And thus, in the final analysis, you will have to consider several factors in figuring out how to go about publicizing the conference.
The first factor that will determine how you go about publicizing a conference is the nature of the targeted audience. If, for instance, you are targeting students as attendees to the conference, the way you go about creating the publicity will be rather different from how you’d go about the same thing if you were targeting working class folks.
The second factor that will determine how you go about publicizing a conference is the nature of the budget you have for creating publicity. If you have a rather small budget, you may find that, for instance, you can’t afford to buy TV and radio ads.
The third factor that will determine how you go about publicizing a conference is the amount of time you have to actually do the publicity work. If the time is limited, you have to publicize the conference using the methods that reach many people fast.
Certain things tend to influence the level of attention conferences attract. That is how we end up with certain conferences attracting a lot of interest, even as others attract very little conference.
Firstly, the level of attention that a conference attracts is likely to be influenced by the reputation of the entity organizing it. For instance, a conference organized by Stanford University is likely to attract more attention than a conference organized by some fourth tier college.
Secondly, the level of attention that a conference attracts is likely to be influenced by the reputation of the people likely to speak in it.
Thirdly, the level of attention that a conference attracts is likely to be influenced by how well it is publicized.
Fourthly, the level of attention that a conference attracts is likely to be influenced by the expected outcomes from it. If, for instance, it is a government conference, and matters to do with unemployment insurance, like that which is accessible at the Njuifile website for folks who go past the Njuifilesign in procedures are to be discussed, then it is likely to attract a lot of attention. Similarly, if it is a conference likely to come up with recommendations with far-reaching effects on government educational policy or government labor policy, it is bound to attract a lot of attention.
As we have mentioned in earlier posts, one way of catering for the costs that come with organizing a conference is by getting into some sort of sponsorship agreement with a company. That way, you end up with the company in question sponsoring your conference. But then, chances are that the company will demand to be rewarded for doing so. In other words, the company will demand some sort of reward, for agreeing to sponsor your conference.
One way in which you can reward a company for agreeing to sponsor your conference would be by giving it the chance to advertise on the sidelines of the conference. Let’s say, for instance, that the company in question is the one that offers LogMeIn123 IT support at www.logmein123.com. You can have it put up banners advertising that services, at the venue of the conference it sponsors.
Another way in which you can reward a company for agreeing to sponsor your conference would be by simply acknowledging it as a sponsor.
Yet another way in which you can reward a company for agreeing to sponsor your conference would be by allowing it (through its agents) to make a presentation (selling itself, or its products) during the conference.
When looking for a company to sponsor a conference, you need to ask yourself certain questions.
Firstly, you need to ask yourself whether the company under consideration really needs the publicity that it would get, as a result of sponsoring the conference. This is because, in most cases, companies sponsor conferences in exchange for publicity.
Secondly, you need to ask yourself whether the company under consideration really has the financial wherewithal to give you the sponsorship you need for the conference. If, for instance, you are looking at a company whose finances are such that, for instance, it can’t even afford to pay for the payroll processing services offered at iPay.ADP.com by the company known as ADP, then chances are that it won’t be in a position to afford sponsoring a conference either: even if it wants to.
Thirdly, you need to ask yourself whether the company under consideration really has the inclination to offer sponsorships. You will come to learn that there are some companies that, as a matter of policy, don’t offer sponsorships. Those may be companies in need of the publicity that sponsoring a conference offers. They may also be companies with the financial wherewithal to offer the sponsorships. But it emerges that, as a matter of policy, they simply don’t offer sponsorships.
We saw, in an earlier post, that one of the keys to the success of a conference is publicity. In other words, if a conference is to be well attended, it needs to be well publicized. Today, we will be delving deeper into that subject: as we venture to explore the strategies for publicizing a conference.
One good strategy for publicizing a conference is that of advertising it. You can advertise it on mass media. You can also advertise it on the sorts of publications that are read by the targeted attendees.
Another good strategy for publicizing a conference is that of creating press releases on it. The idea would be to get the mainstream media to do news articles on the conference, thus creating free publicity for it.
Yet another good strategy for publicizing a conference is that of simply spreading the word about it around (orally). This can work very well. Most people underestimate the power of word of mouth publicity. Yet it can be so powerful. It is, for instance, worth noting that most of the people who know about the Macys employee connection website, or about the Macys insite login procedures have obtained such knowledge through word of the mouth communications.
If you are planning to host an investors’ conference, one of the key challenges you will have to tackle is that of ensuring that the conference is well attended.
One strategy you can use to ensure that the conference is well attended is that of publicizing it well (and in advance, so that targeted attendees can adjust their schedules accordingly).
Another strategy you can use to ensure that the conference is well attended is that of hosting it in a venue that is easy to access.
Yet another strategy you can use to ensure that the conference is well attended is that of seeing to it that you show the targeted attendees how they stand to benefit from attending it. If, for instance, it is a conference where attendees will learn more on how to undertake company registration on the Internet, you should publicize this fact. Knowing that they are likely to benefit in that way is likely to motivate many of the targeted attendees to actually attend. Simply put, you need to remember that investors tend to be busy people, and as such, they will only spare time to attend this sort of a conference if they are persuaded that they are actually likely to benefit in a substantial way.
Governments are known to organize conferences from time to time: those being conferences where they invite both their own people (the civil servants) and external stakeholders, including members of the general public. So, why do governments often run these conferences (given the fact that the conferences often turn out to be considerably expensive)?
Well, the first reason as to why governments often run conferences is something to do with the desire to sell their policies to members of the general public. Let’s say, for instance, that the New Jersey state government has just come up with a policy, where it is seeking to encourage people to pay traffic ticket fines online, through portals like the one described at www.wwwnjmcdirectcom.org. The government may, in that case, be faced with resistance, especially for folks in cases where the NJMCdirect ticket amount is low. So it becomes necessary to sell the policy: with conferences being amongst the platforms used for the purpose.
The second reason as to why governments often run conferences is something to do with the desire to get feedback from the members of the general public, about their various policies. This is especially necessary at the stage where the policies are ‘suggested’ or ‘proposed’ and then views from the public are sought, before the policies are subsequently implemented.
Taking the time to attend professional conferences can be beneficial.
Firstly, if you take the trouble to attend professional conferences, chances are that you will end up acquiring new skills that can make you a better professional in your field. In the course of the conferences you may, for instance, have a chance to learn about the best practices in your field.
Secondly, if you take the trouble to attend professional conferences, chances are that you will end up acquiring certificates, which can help you when you need to look for green pastures in the future. You can also use the seminar attendance to pad up your resume with a few more ‘bullet points.’
Thirdly, if you take the trouble to attend professional conferences, chances are that you will end up meeting new professional colleagues, who can then alert you about new opportunities that you can then take advantage of. For instance, you may chance upon a Sears employee who then alerts you about the possibility of you applying for new positions on their HR site, which is www.88sears.com. Such information can be useful to you, if you have been wondering how you can get a job at a company like SHO or SHC.
If you want to get a bank to finance the construction of a conference center, there are two key things you have to do.
Firstly, if you want to get a bank to finance the construction of a conference center, you have to demonstrate (to the bank’s credit officers), that the conference center you have in mind will actually be able to attract clients and ultimately be profitable. This is referred to as ‘proof of concept’ and it is extremely important.
Secondly, if you want to get a bank to finance the construction of a conference center, you have to show the bank people that they’d have a way of recovering their money, in case things don’t work out as you wanted. You can, for instance, reassure them that they’d be in a position to repossess the building, alongside the land on which it is set up, if you fail to pay. Don’t expect the process of applying for this sort of loan to be as easy as, say, the process of applying for Citicards credit cards at www.citicards.com. The amounts of money involved here are huge: so the financiers will definitely require more convincing, before they can open their purse strings.